FaceCake's suite of technologies presents consumers with interactive access to relevant information in an easy-to-use format to quickly find what they’re looking for.


FaceCake’s Virtual Try-On for apparel, cosmetics, accessories and more enables consumers to compare looks, get style advice and ultimately make informed choices, all in real time.


With FaceCake’s shopping platform’s integrated social sharing component, taking selfies, sharing looks and getting input from friends is a snap.


FaceCake’s augmented retail shopping platform provides frictionless product interaction and built-in links that make it easy to purchase favorites.

Augmented Retail for Mobile, Web and In-Store


CAKE is the first in-browser augmented reality shopping platform that works with a webcam and any browser, letting online shoppers view products in an augmented reality environment directly from the product detail page without leaving the e-commerce site they are on. Instantly engaging and requiring no download, plug-ins, extensions or user input, shoppers interact with products, viewing shades live on their own image as an alternate personalized product view.

CAKE is easy for brand partners, who only have to copy a small code snippet in order to have this new augmented reality shopping platform integrated into their site.


FaceCake’s visual search and augmented reality mobile beauty app instantly finds makeup that matches any color, anywhere, providing direct product matches that users can virtually Try-On in real time using their mobile device as a mirror. Social sharing and purchase options are built in, so users can find, try, share, and buy from wherever they are. With over 75 participating popular and luxury brands, ShadeScout is a universal cosmetics counter in the palm of your hand.

ShadeScout and companion nail polish app, ShadeScout Nails, are both free on the App Store.

Swivel® Close-Up

Available both online and in-store, Swivel® Close-Up’s strong set of fully-customizable features revolutionizes the traditional shopping experience, giving consumers the ability to visualize themselves wearing cosmetics, jewelry, eyewear and accessories in real-time.

Swivel® Close-Up is easy to use, transforming shopping into an event that encourages social sharing and builds purchasing confidence. And with its dynamic data tracking and share features, Swivel® Close-Up positions brands to be smarter, social businesses at the forefront of the fashion and beauty market’s swiftly changing landscape.


Swivel®, a cornerstone of FaceCake’s suite of marketing technologies enables brands to connect with and engage consumers with superior personalization, contains a social media component that incorporates an effortless referral strategy to build greater brand awareness, and boasts advanced user and data capabilities to provide a seamless, tailored experience that places your business at the forefront of NextGen shopping.

Swivel® Smart Digital Signage

Designed to capture shopper attention and keep it, our displays transmit dynamic content in an interactive format that extends engagement time through virtual Try-On, touch, mobile compatibility and more, automatically applying featured products in real time to anyone who walks within camera view.

Immersive visual elements elevate the Try-On experience by complementing featured products and integrated social shopping features allow users to share the fun with family and friends. The rich portfolio of options such as live side-by-side compare view, a customizable data structure and built-in purchase features make Swivel® Smart Digital Signage a powerful marketing and sales tool.